The team behind MEME, a DeFi project that began in August as a joke but quickly spiraled into a six-million-dollar meme empire, is offering investors a 1-in-12 chance to earn a Wrapped Bitcoin.
On Monday, MEME will auction off 12 identical NFTs that represent artist Simon Wan’s painting of film director Alfred Hitchcock holding a magnifying glass.
But embedded inside the code of one of the NFTs is the key to a whole Wrapped Bitcoin (WBTC, an Ethereum-based Bitcoin stand-in), worth about $18,800. There’s no way to know which NFT holds the Bitcoin until you buy your NFT and “unlock” it.
The theory is that if one of the purchasers unlocks their NFT and reveals the WBTC, the value of other NFTs will crash. The work, which starts as a swirling, psychedelic mass, gives way to the Hitchcock painting once it’s unlocked.
Announcing: The Rug Pull
12 NFTs up for auction. Only 1 contains a BTC.
Only the owners can choose expose their fortune.
Will you take the risk and look inside?
The whole world is watching.
— $MEME (@DontBuyMeme) November 20, 2020
The project is called the Rug Pull (a nod to a pervasive scam tactic that can render tokens worthless), and the value of the NFT art itself, minus the Bitcoin, will ultimately be determined by the buyers at auction.
But the circular logic of Twitter bits dictated that, this summer, an engineer develop a coin explicitly called MEME on the Ethereum blockchain.
MEME is now the third most popular of the meme coins, behind Monacoin and Dogecoin, with a market cap of almost $7 million. (Disclosure: the coin’s creator, Jordan Lyall, is a ConsenSys employee—an editorially independent Decrypt is funded by ConsenSys).
The NFT space continues to heat up, with people dropping absurd amounts of money for digital art and collectibles.
And there’s a parallel to be drawn between NFTs and memes, in terms of constructed value and social currency. They’re only worth the attention that people are willing to pay at a given time.
Author: Will Gottsegen